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UPRASIA
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Uprasia Founders Education Program

Uprasia Founders Education Program

  • The Uprasia program is designed to prepare Startup Founders for Successful entry into Asian markets.
  • This includes Startups seeking:
    • Market entry
    • Regulatory approval
    • Distribution partners
    • Manufacturing relationships and Joint Ventures
    • Investment and acquisition opportunities
  • The Uprasia program is curated to best cater for the needs of Founders participants in each cohort.

Some important facts about the program:
  • The Uprasia Founders Education Program educational component is provided at no cost to participants.
  • The travel component at the end of the program is optional (but highly recommended) and must be self-funded.
  • Uprasia runs over 8 weeks with a weekly seminar and workshop held  on a Wednesday evening (after business hours).
  • Uprasia is run 2 times per year with cohorts starting in January and July.
  • Uprasia is designed to be extracurricular to allow startups to continue working and growing their business while learning.
  • It is NOT designed to replicated information learned in Incubators or Accelerators but instead is designed to fill in the knowledge gap on Asian markets.
  • Food and beverages are provided!
  • Places are limited  so register your interest early!

​The following is an example of the educational content during a typical program: 
Event
Topics​
Content
Week 1
Introduction
  • ​Meet and greet other participants
  • Meet the Mentors
  • 1st company introductory pitch to the participants
  • Lecture Global trade economics - the importance of Asian markets
Week 2
Intellectual Property in Asian markets
  • ​What is/isn’t intellectual property ?
  • Why is IP important globally?
  • Brands, designs, patents and copyright, other IP
  • Getting legal protection for IP
  • Who owns the IP in a business?
  • Do you have freedom to operate?
Week 3
Asian health markets
  • Market Opportunities
  • Market access issues across Asia, FTAs and Tariffs
  • How Health systems work across Asia
  • Health system structures and Government agencies
Week 4
Asian culture in business and markets
  • ​China business culture
  • Business culture other Asian regions
  • Government structure and culture
  • Investor culture, behaviour and expectations
  • Business culture in other Asian markets
Week 5
Branding and marketing in Asian markets
  • Brand optimisation for Asian markets
  • Product Management
  • Brand strategy development
  • Market validation
  • Distribution models across Asia
  • E-commerce systems and opportunities
Week 6
Pitching to Asian investors
  • Elements of a business pitch
  • How pitching to Investors differs
  • Investor expectations
  • Asian investor culture
  • Crafting messaging of business model and ROI
Week 7
​Law, contracts and business registration in Asia​
  • Contracts and MoUs
  • Business registration options in different jurisdictions
  • IP protection, non-disclosure, non-competition
  • Business costs in Asian markets - HR costs and management
  • Distributed team Management
  • Hiring and retention planning
  • Data Privacy and legal issues
  • Ethics and integrity
Week 8
Finding capital and partnerships in Asia
  • ​Business Plans, IMs and Prospectuses
  • How Investors think
  • Investor Readines
  • Alternative Funding sources
  • Risks - bribery and corruption avoidance
  • Practice pitching to investors
Travel component
Delegation to Asian markets
  • Guided and curated travel to Asian markets - highly recommended!
  • Visit Government officials
  • Meet Asian and Asian based global industry partners
  • Visits to Austrade Landing Shanghai Pad
  • Visit Innovation Parks and Precincts
  • Meet and pitch to investors
  • Visit manufacturing partners
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Photos from Uprasia cohort 1 and 2 in 2019, and cohort 3 in 2020.  
Please watch the video of Uprasia Cohort 1 China Market Trip in July 2019
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