Uprasia Founders Education Program

• The Uprasia program is designed to prepare Startup Founders for Successful entry into Asian markets.
• This includes Startups seeking:
  • Market entry
  • Regulatory approval
  • Distribution partners
  • Manufacturing relationships and Joint Ventures
  • Investment and acquisition opportunities
• The Uprasia program is curated to best cater for the needs of Founders participants in each cohort.

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Some important facts about the program:

• The Uprasia Founders Education Program educational component is provided at no cost to participants.
• The travel component at the end of the program is optional (but highly recommended) and must be self-funded.
• Uprasia runs over 8 weeks with a weekly seminar and workshop held  on a Wednesday evening (after business hours).
• Uprasia is run 2 times per year with cohorts starting in January and July.
• Uprasia is designed to be extracurricular to allow startups to continue working and growing their business while learning.
• It is NOT designed to replicated information learned in Incubators or Accelerators but instead is designed to fill in the knowledge gap on Asian markets.
• Food and beverages are provided!
• Places are limited  so register your interest early!

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​The following is an example of the educational content during a typical program: 

Event	Topics​	Content
Week 1	Introduction	​Meet and greet other participants Meet the Mentors 1st company introductory pitch to the participants Lecture Global trade economics - the importance of Asian markets
Week 2	Intellectual Property in Asian markets	​What is/isn’t intellectual property ? Why is IP important globally? Brands, designs, patents and copyright, other IP Getting legal protection for IP Who owns the IP in a business? Do you have freedom to operate?
Week 3	Asian health markets	Market Opportunities Market access issues across Asia, FTAs and Tariffs How Health systems work across Asia Health system structures and Government agencies
Week 4	Asian culture in business and markets	​China business culture Business culture other Asian regions Government structure and culture Investor culture, behaviour and expectations Business culture in other Asian markets
Week 5	Branding and marketing in Asian markets	Brand optimisation for Asian markets Product Management Brand strategy development Market validation Distribution models across Asia E-commerce systems and opportunities
Week 6	Pitching to Asian investors	Elements of a business pitch How pitching to Investors differs Investor expectations Asian investor culture Crafting messaging of business model and ROI
Week 7	​Law, contracts and business registration in Asia​	Contracts and MoUs Business registration options in different jurisdictions IP protection, non-disclosure, non-competition Business costs in Asian markets - HR costs and management Distributed team Management Hiring and retention planning Data Privacy and legal issues Ethics and integrity
Week 8	Finding capital and partnerships in Asia	​Business Plans, IMs and Prospectuses How Investors think Investor Readines Alternative Funding sources Risks - bribery and corruption avoidance Practice pitching to investors
Travel component	Delegation to Asian markets	Guided and curated travel to Asian markets - highly recommended! Visit Government officials Meet Asian and Asian based global industry partners Visits to Austrade Landing Shanghai Pad Visit Innovation Parks and Precincts Meet and pitch to investors Visit manufacturing partners

Photos from Uprasia cohort 1 and 2 in 2019, and cohort 3 in 2020.  

Please watch the video of Uprasia Cohort 1 China Market Trip in July 2019